Male Aesthetics: Redefining the Opportunity 2023/24

Male aesthetics can't be a one-size-fits-all approach.

In the UK, the non-surgical aesthetics industry represents a growing market. On average, people spent circa £250 on Dermal Fillers or Botulinum Toxin treatments in 2022 and UK consumers are not shying away from the aesthetics space anytime soon.

In 2023, men are taking up space in a number of nonbinary and male-dominated areas. Just like women, there are nuances in the male audience between the different types of personas and their individual needs. Trends reflect this. And clinics and brands need to too.

From matters of styling and beauty to addressing hair loss and surgical procedures, there is a diverse range of aesthetic concerns amongst men that deserve attention and tailored solutions.

• Half of all males are actively pursuing aesthetic treatments to boost their self-confidence
• Men show a 5% higher inclination towards seeking aesthetic treatments to align with the expectations of professional environments
• Searches related to men's skincare routines have seen a significant 83% surge
• 'Hair transplant' content on TikTok has amassed a staggering 3.9 billion views
• There's a noticeable increase in searches related to muscle dysmorphia

To help you keep on top of the new data and insights about the male market and identify the key categories of opportunity, Curated has collaborated with Rare: Group to leverage bespoke and automated consumer research, with social and trend listening to take a look into important insights.