In determining what we need to fix with your on-site SEO, we’ll need to do what is called an ‘SEO audit’. That means we’ll assess your site in relation to a number of different on, and off-site factors, and determine whether or not they’re optimised to best practice. When they are, we’ll call your site ‘SEO ready’.
Good SEO is comprised of many different percentage factors, some of which may seem quite small, but all contribute to how visible your site is in search results. Some of these factors are readily identifiable, whilst others remain a collective mystery. We can however make an actionable plan based on what we know, and what we can determine is best practice in relation to those elements.
An SEO audit will consider factors like keyword research, meta data, on-site content, site structure and URLs. There are also technical aspects to your site that impact how easily Google can crawl through it, and show it in search results. If Google can’t crawl a site, it won’t show up in search results.
It’s also important to consider your internal linking and navigation, which describes how the links on your site point to different pages, and how a user might make their way through your site. For instance, links placed within a menu navigation help support both a user journey, and a search engine crawler to find the right pages in the correct order.
But it’s not all about on-site. Once we’ve determined what we need to do to get your site in optimum working order, we’ll take a look at the types of links pointing to your website, and figure out the effect those have on rankings and search traffic.
A strong SEO audit is the first real step in kicking off an SEO project — without taking a look at what needs to be fixed, it’s impossible to make a plan of action going forward.
We can help! To discuss an SEO audit of your site, please get in touch.