On-site SEO is the first port of call in a wider SEO plan. It’s the way you’ll first fix and optimise your site to make it ‘SEO ready’— which means ensuring enough has been done for Google to understand its structure and content themes, so that it can rank for the right keyword phrases and specific queries. Until your site is ready, there’s no point ‘diving in’ and building links back to a site that Google doesn’t understand.
There are plenty of on-site elements that affect how well Google is able to understand a website. These include meta titles (a title which shows the name of a web page), meta descriptions (short site descriptions that show up on search results), the strength of your on-site content, the internal linking structure of your site, and how the URLs for each of your pages are set up. There are also numerous other technical bits that involve us looking deeper into how your site has been built.
The most well-known on-site factors still nod towards keyword phrases, which means that we will do keyword research to figure out the best phrase to optimise a page for, and keep it front-of-mind and including it in meta titles, header tags, etc.
We’ll scope out the structure of your site, along with the keyword phrases that we want each of the pages to rank for, then optimise all on-site elements for those keyword phrases. We’ll also take a look at technical elements such as server status, redirects, and index management (canonical, robot tags): every little detail that gives your site the best chance of ranking for keyword phrases important to your business.
Good SEO relies on many small percentage factors, that each count towards your site’s visibility. The trick is identifying, and tweaking all of these systematically, to ensure they’re working together as part of a cohesive site.