So what are influencers, and how can they help your brand? An influencer is an individual who has an above average impact on a specific group of people. You’ve surely seen them on social media: they have thousands of followers on Instagram and Twitter, and each artfully-crafted photo is usually followed by a string of likes and comments.
A successful digital PR campaign isn’t always just about getting your brand mentioned in publications; there is a high chance that it will also involve working with influencers. Influencer marketing is a technique that focuses on using key leaders in a specific space to drive your brand’s message to its target audience. Basically, it lets other users spread the word about the brands they love. It’s the online equivalent of word-of-mouth: the audience feel like they are hearing a recommendation from a friend as opposed to a pure sales message. If you are targeting a very niche audience, an influencer can help set you up as an authority in your space.
Starting out in influencer marketing can seem a bit overwhelming at first. There are thousands of bloggers out there, and it can be difficult to decide which ones will benefit your brand most. Here at Curated, we look at the type of content the influencer provides and decide if it fits with your brand’s image. It doesn’t stop there however, as we also look at their social following and the type of engagement they get from their posts. The more your brand’s product or service fits in seamlessly with the influencer’s posts and images, the more your audience will engage with the content. There we have it.
In a world where customers are increasingly wary of brands and their marketing techniques, working with influencers is a great way to reach your audience and broadcast your brand’s message. Influencer marketing will add personality to your brand, and as the influencer’s network grows, so does the reach of your content.
If you are thinking about starting to do a bit of influencer marketing but need a bit of insight, give us a call; we would love to chat.