When planning out a digital PR campaign, the first thing to do is to make sure that you know who your audience is. Once you know this, everything else will start to fall into place, from the content you need to produce and what tone of voice will resonate with them, to what online media and publications you should target.
At Curated, we understand how crucial knowing your audience inside and out is, so we have developed an in-depth and unique audience research process which is adaptable to different brands and sectors. When researching an audience, we’ll go straight back to basics. First things first — who exactly are they? We’ll look at your audience’s basic profile, including age, location, gender, and profession, but also what they’re searching for, and the intent they have when they search for information about you. This will help us figure out what they like to read, and how we can get your brand in front of them.
A big part of PR is understanding what’s trending, and what people are talking about on different channels. Our trend research carefully scours news and outlets relevant to your industry, and feeds into daily and weekly news blasts. With a finger on the pulse of what’s going on, what’s being reported, and how people are reacting, we can paint a scarily accurate picture of your audience.
Getting the language right when targeting your audience is also a big deal. We consider the language in the content your crowd are engaging with, and determine why it is or isn’t working. We’ll also look at what your competitors are doing to meet your audience’s needs, and crucially, what they aren’t.
Once we’ve done all this, we’ve got what we need to approach our target media.
Do you have a particular audience that you want to reach? Give us a call and let’s chat about it.