It’s crucial not to confuse digital PR solely with SEO or linkbuilding. Whilst both are factors of PR strategy, digital PR is much more focused on brand awareness, and impacting people’s opinion and behaviour. Put simply, digital PR will help to improve your website’s reputation in the eyes of your audience.
There are several ways which this can be done, all of which will work to establish your brand’s expertise, authority, and trustworthiness. From sending press releases to journalists to scouring trends for reactive opportunities, we merge old school PR sensibilities with new school digital know-how to deliver clever campaigns. So have a little look around and a read of this and that, and if you fancy having a quick chat about anything, then give us a call.