New Audiences

You’d be hard-pressed to find a business that wasn’t interested in reaching new audiences. How else are you going to grow your business than by bringing in groups of new customers?

Engaging with new audiences via digital takes clever strategy and execution. You’re going to need to play it the right way to make sure your audience finds your efforts helpful, rather than annoying.

An audience lives their digital life across many channels so the trick is making sure these channels work together, rather than sitting in silo. Here’s how that might happen.

Social Media

It’s true that everyone’s on social, but not all audiences are on all platforms. That’s why if you want to draw in new audiences via social, you’ll need to pinpoint who your target audience is, and sort out exactly what you want to tell them.

Serving the same content already created for other audiences is a rookie error. Talking to new people not only means changing the dials on your targeting, but actually creating brand new content that you know your new crowd will love.

Learn more about our Social Media services

Content

It’s content that will do the work hooking in your new crowd and introducing them to your brand. It offers a chance for you to be creative in figuring out how to create messaging that’s unique and innovative, and have your brand stand out against a sea of competition.

Digital PR is also an obvious route to go down. As well as finding publications, websites, and influencers this new audience are interested in, it’s essential to have the right strategy in place to be featured on them.

Learn more about our Content services

Paid Search (PPC)

PPC can get you visibility, quickly, against search terms you’re not getting any organic traffic for.

Identifying new audiences involves analysing how people are searching for your product or service, and knowing which keywords you’re currently not appearing for.

You can target your competitors’ audiences, people who are in certain locations, or use display placements to target people we know are reading certain content. Plus, campaigns are continually tweaked and optimised as we learn more about how our audience are interacting with ads. Sounds good, right?

Learn more about our Paid Search (PPC) services

Organic (SEO)

Different groups of people are, well, different.

Understanding the different ways audiences search is the only way you’ll ever be able to get your site in front of them in search results. Once you know why your new crowd is searching, and what exactly they are hoping to find, you can start building visibility for terms you don’t currently rank for.

A winning SEO strategy will consider a range of percentage factors in doing this: content marketing, technical fixes, and user experience, to name a few.

Learn more about our Organic (SEO) services

Does that sound good?

Get in touch and let’s talk about how we can help.