Lead generation, quite literally, means business, and has existed as long as marketing itself. Online however, it’s a different game: it’s all about sharp targeting, and reaching the consumer at the right point of their user journey. That is, when they have a need for the messaging you bring them.
A lead is basically any way a consumer inquires with interest into your product or service, and can be measured through a different number of actions. You might count a lead as someone who has filled in a contact us form on your website, for instance.
Each and every digital channel has a part to play in a strong lead generation strategy. Here’s how.