When it comes to Facebook ads, we know that the key to success is, first and foremost, finding the right audience. But what many businesses often seem to forget is that the second key to success is just a tiny, four-letter word: test.
Testing can seem like an intimidating process requiring a lot of work, sometimes resulting in a reluctance to undertake the task, especially for small businesses where the association with ad testing tends to be wasted money. The reality is very different, however. To get the best possible outcome from a Facebook ad campaign, it seems that testing is a key gateway to success. What is most encouraging is that Facebook provides a plethora of targeting options that will help you refine your audience and target the right group based on your business objectives. Continue ReadingRead More »