Most recently, Simon gave a talk on using content marketing at a Figaro Digital event. The presentation outlined the importance of having really good written content on your site; content which brings value to your readers and ultimately converts readers to customers.
It’s a bit of a grey area at the moment, as there is a lot of stuff written about how to do it, and not all of it right. Simon talks about the importance of audience research, our signature gap analysis process and how to make sure what you are doing will actually work. Watch the full presentation here.