The Art of B2B Lead Generation – Figaro Digital

This month, Simon gave a talk on the art of B2B lead generation at Figaro Digital. His presentation highlighted how businesses using the right digital marketing channels could successfully target the most niche audiences.

Simon showcased successful strategies and tactics to generate new business for B2B companies. He highlighted the importance of researching and understanding the business’ target audience: where they are, what they engage with, and any tactics that can be used tp reach them. Using the example of Curated’s work with B2B companies like Gartner or The Formations Company, Simon demonstrated that B2B content, across all channels, can be super engaging and generate leads. You can watch the full presentation here.
We’ve also written a blog on the topic, you can have a read of that here.

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