Engagement

It doesn’t really matter what type of business you own, or in what industry you operate in — people need to engage with it in order for it to succeed. Engagement can be measured in a variety of ways, including time spent on page, amount of pages visited, or Facebook likes.

Either way, it’s good: it means that your audience is interested in what you’re putting out. Users will engage with you differently across different channels, which means that if you want to do a good job in reaching them, your strategy should see them all working together. Here’s how that might work.

Content

It’s pretty simple really: create genuinely good content, that you know your audience is interested in.

The tricky bit is figuring out not only what type of content your audience will like, but how to set yourself apart from competition. Our unique audience research process will tee you up to do just that.

Measuring content engagement helps us to highlight what’s working and tailor new strategies. Otherwise, it’s like throwing everything at the wall and seeing what sticks — and that’s just a waste of everyone’s time.

Discover more about our Content services here

Organic (SEO)

The whole point of SEO is increased visibility on SERPs, right? Well, the higher you are organically, the more likely it is for potential consumers to engage with your brand and consume your content.

Good content and good SEO go hand-in-hand. Factors such as good URL structuring, page design, and internal linking all play their part in boosting your organic SEO and visibility on different pages. When you tick off all these little boxes, it can really go some way in boosting user engagement.

Check out our Organic (SEO) services

Social media

Engagement is the easiest KPI to track over social because we can see, directly, how our audience behaves with our content.

Good engagement is not always about quantity. You could drive a bucket load of traffic to your website, but if these people are not fussed about your brand or content, what’s the point? A smaller, engaged audience is far more profitable than a disinterested larger one.

Find out more about our Social Media services here

Paid (PPC)

The great thing about PPC is that you can track pretty much anything. To measure engagement we’d look at how content is performing.

Using PPC we can drive traffic to any page we want. From there we can paint a picture of a person’s behaviour via metrics such as visit duration, pages per session, and time spent on page. We’d also set up engagement KPIs such as behaviour-based goal tracking, to easily assess what keywords to bid on, and which pages we should send our audience to.

Learn more about our Paid (PPC) services here

Does that sound good?

Get in touch and let’s talk about how we can help.