It doesn’t really matter what type of business you own, or in what industry you operate in — people need to engage with it in order for it to succeed. Engagement can be measured in a variety of ways, including time spent on page, amount of pages visited, or Facebook likes.
Either way, it’s good: it means that your audience is interested in what you’re putting out. Users will engage with you differently across different channels, which means that if you want to do a good job in reaching them, your strategy should see them all working together. Here’s how that might work.