Brand Awareness

Without people knowing about you and your brand, it’ll be hard to get your business off the ground. Brand awareness is the first step to success: encouraging people to check your brand out, drive traffic to your website, and ultimately generate leads — everyone’s a winner!

This is where digital comes in, with each channel — content, organic, paid, and social — working in harmony to push your brand message to those you want to get on board, and make you stand out from the crowd.

Content

Relevant content which answers to the needs of your target audience is what helps them to connect with your brand — it’s the glue that sticks you in their minds. Think about it: it’s the brands with clever campaigns and genuinely helpful content that come to mind before those that don’t make the effort.

Content also works to build your brand’s personality. Whether you’re looking for top quality editorial copy, a quirky campaign, or attention-grabbing landing pages, we’ve got the skills.

Learn more about our Content services

Organic (SEO)

Whilst creating great content is all well and good, it won’t get far without the support of a good SEO strategy. Brand awareness is all about visibility, so appearing as high as possible in search results is pretty important.

Shooting up the rankings organically involves a few essential factors: from link building, to your site’s meta data, and site URLs. If you’ve got some dodgy zero value assets, chances are you’ll struggle to reach the eyes and ears of anyone, let alone find  anyone to invest in your brand.

Learn more about our Organic (SEO) services

Paid (PPC)

PPC places your brand directly in front of who you are looking to target. Ads can target niche audiences who are actively searching for a product similar to yours, but haven’t committed to a brand or company yet.

Using a range of tactics, strong PPC strategy is tailored to cleverly boost brand awareness without seeming gimmicky or annoying — a mistake easily made if left in the wrong hands. Adapting to keyword trends and putting paid backing behind content are just some of the ways we can really big up your brand.

Learn more about our Paid (PPC) services

Social Media

There’s no doubt about it, social media is invaluable for brand awareness, but if you don’t know how to talk to your audience, you’ll just get lost in the crowd.

We use social media to be social: have fun, share content, and connect with brands we like. It’s an opportunity to speak to an audience in a more personal way, so they can get to know your brand’s personality. Basic engagement such as likes and retweets are easy to measure; the true challenge lies in creating something the audience will remember.

Learn more about our Social Media services

Does that sound good?

Get in touch and let’s talk about how we can help.