We are Curated
Curated is goal-oriented digital marketing. A person’s digital journey doesn’t begin and end on one channel: imagine if you had to choose between only ever going on Facebook, or using Google search ever again. Perish the thought, right?
A holistic approach that takes a complete look at behaviour, intent, and engagement throughout the entire decision-making process is a much better way to anticipate your audience’s needs, and reach them with tailored messaging. This is true even if your execution is only over one channel — you still need to know where your audience has been, and where they’re going next to get it right.
Individual channels working in silo can only hope to gain a glimpse of that kind of insight. Some people don’t agree with us on that, but it’s what sets us apart and defines our success.
Born from frustrations seeing digital marketing fail for the lack of cross-channel cohesion, Curated was founded by ex-Googler Simon Douglass in 2014.
Curated has grown into a vibrant, forward-thinking agency who do digital properly. We favour a thorough research and strategy phase, with a unique audience research methodology that ties search data in with editorial expertise. It’s what got our Head of Content nominated for The Guardian’s Rising Star award in 2015
In 2014, The Guardian shortlisted us for Start Up of the Year. We’ve shared our knowledge at events, and had our work featured as case studies. We’ve also popped up a few times in the media.
We’re experts at what we do, and we love doing it. When we work, we’re big on collaboration and communication, involving clients as much as they’d like in the creative process. Above all, we are honest about what works and what doesn’t.
Chatting about our work and how we can help your site shine are among two of our favourite things to do. If that sounds good, why not meet the team, or get in touch to learn more about what we can do for you.